Due to rapid business environmental changes in 21st century, this unit Ion leading strategy is considered essential for students who want to the develop their ability to lead strategy and meet the requirement of modern organisations. Strategic management underpins the long-term development of businesses and provides the framework for the development of operations that will ensure the achievement of business objectives.
The aim of unit is to help students to develop a capability for strategic management with due recognition of the growing importance of businesses operating in the context of global business management.
This unit will study the role of strategic planning and management in an organisation and how internal and external environmental factors can influence the planning process. Various factors are weighed in developing strategy including the influence of the external environment, the business’ mission and the degree of risk associated with strategic options.
The unit will also consider strategies to aid the organisation to achieve competitive advantage.